![]() This was at least partly due to a rather sleazy Oscar campaign by Columbia Pictures, where they more or less stated that a vote against the film was a vote against Gandhi himself. should have won, since it was truly the better film. Attenborough even stated in his acceptance speech that he believed E.T. Award Snub: It was nominated for the Best Picture and Director Academy Awards, but lost both to Richard Attenborough's Gandhi.Hershey even capitalized on the popularity of their product by making commercials featuring an alien asking for the candy. ![]() The result: a 65% profit increase after their candies were prominently featured in a movie which even today is universally acclaimed. Hershey offered their newer product, Reese's Pieces, in place of M&Ms.
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